If it sells, it'll be knocked off.

Maybe it's something as small as a fish from a Disney movie. Or maybe it's something as large as a BMW. But if there is a market for it then someone in China will knock it off.

It's not even a matter of "if." It's a question of when.

We found this is one of the large foreign owned department stores in Shenzhen. There is a whole line of products that all have this logo and fish. And no, the name on the fans is NOT Disney.

Maybe you'll say: "Hey, wait, it's different "enough." But if a 3 year-old can identify the fish and the movie then you know it's crossed the line.